About Me – Your Auckland Headshot Photographer
Kia ora, I’m Rowan Freeman, the photographer behind Life in Style Photography. I specialise in headshots, fitness, and lifestyle photography in Auckland. After years of experience photographing professionals, actors, models, and business owners, I’ve learned that a strong headshot is one of the most important tools you can have.
So, what is a headshot? A headshot is a professional portrait, usually framed from the shoulders up, that captures not only your appearance but also your personality. In today’s digital world, it is often the first impression you make, whether that is on LinkedIn, your company website, a portfolio, or a casting profile. A headshot says: this is who I am, and this is how I show up.
For me, creating headshots is about more than great lighting or a sharp lens. It is about helping you feel confident and relaxed so I can capture authentic images that tell your story. Below, I’ll share five expert-approved tips that will help you look your absolute best in your professional headshots.
1. Figure Out Your Good Side
Even if you have never thought about it, you probably have a “good side.” Maybe one eye is slightly larger, or your jawline looks sharper from a certain angle. Finding that side can give you an instant confidence boost before stepping in front of the camera. Professional photographers often help clients discover this during the session, but practising in front of a mirror beforehand will give you a head start.
By knowing which side feels natural, you will avoid stiffness and awkwardness when posing. It is not about hiding your other side, it is about finding balance and feeling confident in your appearance. When you know your angles, your headshots will look more polished, professional, and authentically you.
2. Plan Your Poses Ahead of Time
Walking into a photoshoot with no idea what to do can make you freeze. That is why planning your poses for headshots is essential. Try out a few expressions in the mirror: a genuine smile, a subtle smirk, a relaxed neutral look. Notice how different shoulder angles or a small chin tilt can change the energy of your face.
Having two or three “go-to” looks ready means you won’t waste time feeling unsure. It also gives your photographer a clear sense of the vibe you want. Many of my Auckland clients bring reference photos to sessions, and I adapt those ideas to their personality. The result is natural, confident headshots that look effortless but are rooted in a bit of preparation.
3. Time Your Haircut Just Right
Your hair frames your face, so it plays a big role in how your headshots turn out. A fresh haircut or trim before your headshot session can make a huge difference, but don’t schedule it the day before. New cuts often look too sharp or unfamiliar. The sweet spot is three to seven days before your photoshoot. This gives your hair time to settle and look natural.
Think about consistency too. Your professional headshot should look like you, so avoid dramatic changes just before the session. Stick with a style you already feel good in, whether that is sleek and polished or natural and relaxed. When you look like yourself, you’ll feel comfortable, and that confidence shows up in the final image.
4. Wear Clothes You Love (Not Just What You Think You Should)
Clothing can make or break a headshot. Too many people throw on a stiff suit they never normally wear or grab a trendy top that doesn’t feel like them. The result is often discomfort, and that always shows on camera. The best advice is simple: wear clothes that you actually like and feel good in.
Solid colours generally work better than busy patterns, and clean, well-fitted outfits are always more flattering than something oversized or ill-fitting. Think about what is appropriate for your industry: creatives might lean into bold colours, while corporate professionals may want to keep it sharp and minimal. But above all, if you wouldn’t wear it to a first meeting or a big opportunity, don’t wear it in your headshot.
5. Keep It Natural and Authentic
The strongest headshots don’t try too hard. Avoid heavy makeup, dramatic new hairstyles, or anything too “out there.” A professional headshot should represent the real you, not a version of yourself you don’t recognise. That doesn’t mean looking plain, it means polished, natural, and authentic.
Simple prep goes a long way. Hydrate your skin, iron your clothes, tidy your hair, and get a good night’s sleep before your session. When you feel like yourself, you’ll look relaxed and confident in your photos. A headshot is about trust and first impressions, and authenticity is what makes people trust you.
Final Word
Looking good in headshots isn’t about being photogenic or having modelling experience. It is about smart preparation. By knowing your good side, planning your poses, timing your haircut, wearing clothes you love, and keeping it natural, you’ll get professional headshots that feel authentic and make a powerful impression.
If you are looking for a trusted Auckland headshot photographer, I’d love to help. At Life in Style Photography, I create headshots that show the best version of you: confident, approachable, and ready for any opportunity.
